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Work / Launch video

BeforeFX.The launch video for an After Effects plugin I co-founded, written like a chat.

Client
BeforeFX, a plugin I co-founded
Year
2026
Type
Launch video
Length
0:22
Role
Concept, script, design, animation, edit, sound
BeforeFX, a frame from the piece

Brief

BeforeFX put an AI assistant inside After Effects that writes expressions for you. The video had to land the pain first (expressions are confusing and eat hours), then show the fix as a conversation.

Made with

After Effects

220.6K views on TikTok

Watch with sound on TikTok (opens in a new tab)

Process

Black screen, one line at a time, then the product answers back in its own purple. Six frames from the video:

  1. BeforeFX, frame 1 of 6
  2. BeforeFX, frame 2 of 6
  3. BeforeFX, frame 3 of 6
  4. BeforeFX, frame 4 of 6
  5. BeforeFX, frame 5 of 6
  6. BeforeFX, frame 6 of 6

Result

It went out on my TikTok at launch and brought a wave of sign-ups for the free version.

Views
220.6K
Likes
39.9K
Counted
October 2026, on TikTok

Player