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Work / Spec ad

Trouble.A burger ad nobody asked for, cut like a music video.

Client
Self-initiated (spec)
Year
2025
Type
Spec ad
Length
0:14
Role
Concept, design, animation, edit

Spec piece. Not commissioned by or affiliated with McDonald’s.

Trouble, a frame from the piece

Brief

Self-initiated spec ad. Heavy type and flying burgers, with the words landing on the beat and the burger landing on “never”.

Made with

After Effects

19.1K views on Instagram

Watch with sound on Instagram (opens in a new tab)

Process

Type does most of the work: big condensed words on a flat color, the product used as punctuation. Six frames from the piece:

  1. Trouble, frame 1 of 6
  2. Trouble, frame 2 of 6
  3. Trouble, frame 3 of 6
  4. Trouble, frame 4 of 6
  5. Trouble, frame 5 of 6
  6. Trouble, frame 6 of 6

Result

Spec work, so no client numbers. Instagram numbers below.

Views
19.1K
Likes
1.1K
Counted
October 2026, on Instagram

Player